• Features

  • 6 articles

Discover fresh perspectives, creative sparks, and real-life stories that fuel your imagination.

Shiraz Khan on AI-driven marketing ROI in India

Shiraz Khan on AI-driven marketing ROI in India

  • 26 December, 2025

How far should you go with empathy at work?

In the last ten years, empathy has become one of the most important traits in a leader. People commonly agree it is a way to build trust, work together, and get employees involved.

  • 02 October, 2025

The cyclical crunch in creative agencies: understanding the recurring challenges

In this article, Shiraz Khan, Founder of Spicetree Design Agency, gives insights on the roadblocks and challenges that can disturb an agency leader and how they can navigate through it. New Delhi: Chaos is a regular feature in creative agencies. This can be positive, propelling talent and teams to push their limits and come up

  • 31 October, 2024

The power of authentic and simple advertising on Instagram

Authored by Shiraz Khan, Founder and Director, Spicetree Design Agency. In the era of social media dominance, businesses constantly seek ways to stand out and engage with their audience effectively. Among the myriad available platforms, Instagram has undoubtedly emerged as a frontrunner for businesses looking to connect with consumers directly via visual mediums.

  • 14 March, 2024

Festivals: The Biggest Opportunity for Marketers in India

Article to be attributed to Shiraz Khan, Founder / Director, Spicetree Design Agency India is essentially a mini world, a kaleidoscope of cultures, beliefs, religions, and diverse climatic regions. Thus, the country celebrates several festivals belonging to the different areas, seasons, and ethnic groups throughout the year. With over 1.4 billion people, these festivals

  • 01 March, 2024

Spicetree Design Agency’s Shiraz Khan on the unexplored power of stay interviews

Writing exclusively for MediaBrief, Shiraz Khan, Founder and Director of Spicetree Design Agency (SDA), underlines the importance of conducting Stay Interviews and highlights how it’s emerging as a highly reliable employee retention tool.

  • 28 October, 2022

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