While startups with millions of dollars’ worth funding and mega valuations may get most of the attention, the other few are typically on much leaner budgets. For these startups, arriving at a cost-effective, efficient budget is essential for the company’s survival. In the present era of internet-led business, companies are trying to optimize the various […]
Features
The rationale behind Facebook rebranding.
The Facebook company, whose services include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra, recently underwent a rebranding exercise to become more closely associated with their suite of apps and make users more aware of where the products they use come from. In June this year, Facebook added the not so subtle […]
Innovation: the key to growth today.
We constantly hear that the economy is going through a slump, and how the downslide has impacted businesses negatively. Conditions are not conducive for business growth and so on. However, the actual cause of any ‘slump’ or business failure in most cases is not ‘economic meltdown.’ On the contrary, it is often the inability on […]
VG Siddhartha’s death and significance of mental well-being and health amongst entrepreneurs.
No doubt, most have realised the value of good mental health especially entrepreneurs. The suicide of Cafe Coffee Day (CCD) owner VG Siddhartha made us realise the immense pressure and the significance of mental well-being and health amongst entrepreneurs. Dr Prakriti Poddar, an expert in Mental Health, HR, Corporate and Education Upliftment, Managing Trustee of […]
Customer communities: the next-generation customer service model.
Understanding human behaviour is the crux of creating engaging customer service strategies. This is especially true considering the plethora of business-customer interactions along and across marketing, sales, or service. Everyone knows that human beings are social animals, so why not leverage this common knowledge in the next-customer service model, wherein companies dedicate best practices towards […]
From hesitancy to expectancy: A perspective on how client expectations have transitioned.
Fueled by digital disruption, clients in the digital marketing realm in particular have undergone transitions in terms of their expectations and requirements during the past two decades. This resulted in new dynamics as marketing and design service providers had to alter their strategies shifting from persuasion to on-demand delivery. Those who leveraged such opportunities went […]
Entrepreneurs Are Not Born, They’re Made.
It is in the nature of every society to invigorate massive conformity. This can be ideal for some, whereas existing and future entrepreneurs prefer a different cup of tea. The parameters and criteria laid down by the society can become caging in terms of attaining success. It thus becomes vital to break free from the […]