Emotional intelligence helps us challenge stereotypes, find common ground, mentor across generations, and enjoy working together.

One of the key challenges is bridging the gap between colleagues from different generations—Gen Z, Millennials, Gen X, and Baby Boomers. Rather than succumbing to stereotypes and judgments, fostering a culture of curiosity and understanding can build trust and improve performance. CHALLENGE STEREOTYPESRecognise that people are shaped by various factors beyond their generational context. By […]

The challenges faced by an Entrepreneur

Entrepreneurs face myriad challenges, from financial constraints and market competition to navigating office politics and managing a work-life balance. The journey often demands resilience, adaptability, and a relentless pursuit of their vision amidst uncertainty. Here are some of the many: Financial ConstraintsSecuring funding, managing cash flow, and dealing with limited resources. Market CompetitionNavigating in a […]


The Impact of Meta’s Promotions on the Direct-to-Consumer (D2C) MarketIn the ever-evolving landscape of digital marketing, Meta Platforms, has emerged as a pivotal force in shaping the direct-to-consumer (D2C) sector. With its arsenal of social media platforms, including Facebook, Instagram, WhatsApp, and Messenger, Meta has revolutionized how D2C brands engage with their target audiences. Here […]

Decoding IPL’s digital powerplay in fan engagement and revenue generation

The battle for hearts and wallets in the Indian Premier League (IPL) is being fought on a different pitch – the data battlefield. With a passionate and digitally savvy fanbase exceeding 600 million strong, the IPL and its franchises are pioneering innovative data-driven marketing strategies. This isn’t just about broadcasting rights and jersey sponsorships anymore. […]

The power of authentic and simple advertising on Instagram

Authored by Shiraz Khan, Founder and Director, Spicetree Design Agency. In the era of social media dominance, businesses constantly seek ways to stand out and engage with their audience effectively. Among the myriad available platforms, Instagram has undoubtedly emerged as a frontrunner for businesses looking to connect with consumers directly via visual mediums. It’s been […]

Festivals: The Biggest Opportunity for Marketers in India

Article to be attributed to Shiraz Khan, Founder / Director, Spicetree Design Agency India is essentially a mini world, a kaleidoscope of cultures, beliefs, religions, and diverse climatic regions. Thus, the country celebrates several festivals belonging to the different areas, seasons, and ethnic groups throughout the year. With over 1.4 billion people, these festivals are […]

A Glimpse into the Bright Future of Mid journey: Empowering Digital Marketers

The article is attributed to Shiraz Khan, Founder / Director of Spicetree Design Agency. In the constantly changing digital marketing world, doing things differently to achieve success is critical. The landscape is ever-evolving, and tools that streamline processes and enhance creativity become non-negotiable assets. Enter Midjourney, an AI-powered text-to-image platform revolutionizing the creative realm and […]

The perfect mix of skills and roles, that are a must have in a creative team It can vary depending on the specific goals and projects of the team, but generally, a well-rounded creative team should possess a combination of the following

Creative Skills:Design: Graphic designers, UI/UX designers, and illustrators who can visually communicate ideas and concepts effectively.Copywriting: Writers who can craft compelling and persuasive content for various media, including advertising, websites, and social media.Artistry: Artists, photographers, and videographers who can create visually striking and aesthetically pleasing content. Technical Skills:Technical Proficiency: Team members who are proficient in […]

Article to be attributed to Shiraz Khan, Founder / Director, Spicetree Design Agency

Fostering a Collaborative Client-Agency Partnership: Prioritizing Brand Success over Ego. In the fast-paced business world, the symbiotic relationship between clients and agencies profoundly impacts the success of brands. Traditionally, this partnership has often been marred by ego clashes and personal biases, which hinder the realization of the brand’s true potential. However, a shift is imperative; […]