The power of authentic and simple advertising on Instagram

Authored by Shiraz Khan, Founder and Director, Spicetree Design Agency. In the era of social media dominance, businesses constantly seek ways to stand out and engage with their audience effectively. Among the myriad available platforms, Instagram has undoubtedly emerged as a frontrunner for businesses looking to connect with consumers directly via visual mediums. It’s been […]

Festivals: The Biggest Opportunity for Marketers in India

Article to be attributed to Shiraz Khan, Founder / Director, Spicetree Design Agency India is essentially a mini world, a kaleidoscope of cultures, beliefs, religions, and diverse climatic regions. Thus, the country celebrates several festivals belonging to the different areas, seasons, and ethnic groups throughout the year. With over 1.4 billion people, these festivals are […]

What your brand CAN do during Lockdown.


Coronavirus from being an unprecedented public health crisis is racing towards becoming an economic crisis. We have restricted travel, movement between cities/states/countries in an attempt to comprise the deadly coronavirus. With many countries on indefinite lockdown, brands need to comprehend how to do business in these complex and novel circumstances. Many businesses have been closed […]

How Digital Marketing is Transforming the Future for some Industries.


There is no denying the power of a well-planned digital marketing strategy. Since the advent of the digital age, several online marketing efforts, mainly; ad campaigns, are paying off tremendously for most businesses in varying industries. The reality does not fade on the basis of the sector that the business falls under. More and more […]

Getting Maximum Results with a Minimum Digital Marketing Budget.


While startups with millions of dollars’ worth funding and mega valuations may get most of the attention, the other few are typically on much leaner budgets. For these startups, arriving at a cost-effective, efficient budget is essential for the company’s survival. In the present era of internet-led business, companies are trying to optimize the various […]