Any managerial position gives you the authority to issue orders, give instructions and ask people to follow your command. However, it doesn’t make you a successful entrepreneur.
The Entrepreneurial Journey.
Interview with Shiraz Khan, the Founder of Spicetree Design Agency (SDA) Private Limited. Shiraz is an Indian entrepreneur with a rich blend of expertise and experience. Under his leadership, Spicetree Design Agency (SDA) has effectively broadened its horizons from graphic designing to digital marketing. At Sugermint Media, our aim is to bring to our entrepreneurs […]
Things Businesses Can Do to Survive and Thrive in the New Normal.
We have seen how several companies have managed to grow strongly, spend more on their marketing and market expansion. Such strong performances and growth display is contrary to the widespread economic downturn. As we know, the outbreak of the COVID-19 pandemic has been a global health challenge, but, if we analyse it carefully, the impact […]
Timeless Branding Fundamentals that No Amount of Innovation Can Change.
The above statement seems to be the guiding principle for the modern innovators and marketing strategists. However, it is also equally true that there are certain fundamentals to every process from construction of a building to growing a brand. No matter how luxurious or sporty design of a private car, it will always have four […]
Leveraging the power of emotions with creativity.
Creativity is the foundation on which great marketing campaigns are built, and rightly so. Today, the business landscape has become increasingly challenging and competitive. As a marketer, one needs to think out-of-the-box every single day in order to make the brand stand out and to drive the sales. Looking at that, customized and creative marketing […]
What your brand CAN do during Lockdown.
Coronavirus from being an unprecedented public health crisis is racing towards becoming an economic crisis. We have restricted travel, movement between cities/states/countries in an attempt to comprise the deadly coronavirus. With many countries on indefinite lockdown, brands need to comprehend how to do business in these complex and novel circumstances. Many businesses have been closed […]
How Digital Marketing is Transforming the Future for some Industries.
There is no denying the power of a well-planned digital marketing strategy. Since the advent of the digital age, several online marketing efforts, mainly; ad campaigns, are paying off tremendously for most businesses in varying industries. The reality does not fade on the basis of the sector that the business falls under. More and more […]
Getting Maximum Results with a Minimum Digital Marketing Budget.
While startups with millions of dollars’ worth funding and mega valuations may get most of the attention, the other few are typically on much leaner budgets. For these startups, arriving at a cost-effective, efficient budget is essential for the company’s survival. In the present era of internet-led business, companies are trying to optimize the various […]
The rationale behind Facebook rebranding.
The Facebook company, whose services include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra, recently underwent a rebranding exercise to become more closely associated with their suite of apps and make users more aware of where the products they use come from. In June this year, Facebook added the not so subtle […]
Innovation: the key to growth today.
We constantly hear that the economy is going through a slump, and how the downslide has impacted businesses negatively. Conditions are not conducive for business growth and so on. However, the actual cause of any ‘slump’ or business failure in most cases is not ‘economic meltdown.’ On the contrary, it is often the inability on […]