No doubt, most have realised the value of good mental health especially entrepreneurs. The suicide of Cafe Coffee Day (CCD) owner VG Siddhartha made us realise the immense pressure and the significance of mental well-being and health amongst entrepreneurs. Dr Prakriti Poddar, an expert in Mental Health, HR, Corporate and Education Upliftment, Managing Trustee of […]
Customer communities: the next-generation customer service model.
Understanding human behaviour is the crux of creating engaging customer service strategies. This is especially true considering the plethora of business-customer interactions along and across marketing, sales, or service. Everyone knows that human beings are social animals, so why not leverage this common knowledge in the next-customer service model, wherein companies dedicate best practices towards […]
From hesitancy to expectancy: A perspective on how client expectations have transitioned.
Fueled by digital disruption, clients in the digital marketing realm in particular have undergone transitions in terms of their expectations and requirements during the past two decades. This resulted in new dynamics as marketing and design service providers had to alter their strategies shifting from persuasion to on-demand delivery. Those who leveraged such opportunities went […]
A Consolidated Base: Acquiring New Clients In Digital Marketing.
Digital marketing essentially is a numbers game. The ideas and plans implemented behind-the-scenes based on factual data is what decides the fate of a company. It’s ironic that many consider fancy pitches sans importance on data to be their ‘winning formula’. A formula consists of variables where data must be a constant to any digital […]
Re-targeting / lead generation which has now become a norm and clients are increasingly asking for it.
Now that marketing is no longer confined to print, digital medium of marketing has taken over the traditional form. Many strategies have been made to convert the digital audience into potential buyers through the means of digital marketing. From social media strategy to email marketing, from sponsored ads to retargeting, digital marketing is a whole […]
Entrepreneurs Are Not Born, They’re Made.
It is in the nature of every society to invigorate massive conformity. This can be ideal for some, whereas existing and future entrepreneurs prefer a different cup of tea. The parameters and criteria laid down by the society can become caging in terms of attaining success. It thus becomes vital to break free from the […]
