Businesses, advertisers and marketeres must take note.
Majority of the world doesn’t speak English, yet more than half the websites and marketing communication on the internet is in English.
This is one of the major reasons why Consumers who don’t understand English refrain from purchasing these products.
Around two-thirds of internet users are non English speakers, and this percentage is increasing by the day.
Google is also witnessing a trend where more than half of the searches are not in English.