Mr. Shiraz Khan underlines the importance of conducting Stay Interviews.
Job-Related Burnout: Why are Most People Experiencing It, and How can You Cope With This Feeling?

Shiraz Khan founded SpiceTree Design Agency (SDA), a multi-faceted digital marketing agency, in June 2004. The Mumbai-based company started as a creative agency but, over 16 years, has evolved as a 360-degree service agency. They offer various services like design, digital marketing solutions, strategies, on-ground events, advertising campaigns, and other brand-building activities. A recently published […]
Employers Should Strike A Balance Between Employee Demands And Business Expectations

The younger workforce is challenging the conventional notion of work. From company culture to communication and flexible work schedule to permanent remote or hybrid work – this new-age workforce is making demands of their new bosses and looking to change everything – with little to no choice left for employers to dictate the workplace terms. […]
#WorldEmojiDay – Shiraz Khan, Spicetree Design Agency: Emojis can definitely do wonders

On the occasion of World Emoji Day 2022, Shiraz Khan, Founder / Director, Spicetree Design Agency (SDA), speaks about how emojis help in effective communication and how emojis can work wonders for brands.Read on.While some emojis are really brilliantly expressive and can capture many a precise shade of emotions, do you feel emojis are the […]
Five important traits of successful entrepreneurs

Entrepreneurial mindset – you might have come across these two terms in a lot of job post ads. Your performance history may be as impressive as that of Jeff Bezos, Mark Zuckerberg, Jack Ma, or Elon Musk, but this does not indicate that you cannot become like them or adopt the qualities needed to emulate […]
Organizations Need Equal Participation By Women In The Workforce

Making it big in the professional world is no cakewalk – more so for women. However, today, women are breaking the glass ceiling and changing the status quo in everything that they do. While women have always been role models, the impact of their work now extends beyond their companies. They have demonstrated that it […]
The New Disruptors: How Millennials, Gen-Z Are ‘Swiping Left’, ‘Swiping Right’ The Traditional Corporate Culture

We are already witnessing the profound impact that millennials and the Gen-Z are making in the world and the workplace. From communication to culture, this new-age workforce is looking to transform everything – and companies are left with little to no option but to evolve and adapt to meet them where they want to be. […]
What’s it Like to Work in a Digital Marketing Agency: A Survivor’s Story

Digital marketing is one of the hottest careers today, and as an aspirant, I also had a vision of joining this highly exciting field. Before entering the professional world with SDA, the perception was that digital marketers are wizards who use analytics, catchy content, pre-defined tips, tricks and techniques to reach out to consumers. In […]
Blunders brands can’t afford to commit in 2022

Only brands that come up with creative ways to introduce an omnichannel strategy will manage to win over their customers and flourish well into the future.
MARKETING IN THE METAVERSE

MARKETING IN THE METAVERSE
The metaverse has got marketers both excited and confused, and they have begun readying their plans for reaching out to their digital-first prospects who will be more active inside the metaverse than outside.