The Entrepreneurial Journey.

Interview with Shiraz Khan, the Founder of Spicetree Design Agency (SDA) Private Limited. Shiraz is an Indian entrepreneur with a rich blend of expertise and experience. Under his leadership, Spicetree Design Agency (SDA) has effectively broadened its horizons from graphic designing to digital marketing. At Sugermint Media, our aim is to bring to our entrepreneurs […]

Things Businesses Can Do to Survive and Thrive in the New Normal.

27-Sept

We have seen how several companies have managed to grow strongly, spend more on their marketing and market expansion. Such strong performances and growth display is contrary to the widespread economic downturn. As we know, the outbreak of the COVID-19 pandemic has been a global health challenge, but, if we analyse it carefully, the impact […]

A Consolidated Base: Acquiring New Clients In Digital Marketing.

16-Feb

Digital marketing essentially is a numbers game. The ideas and plans implemented behind-the-scenes based on factual data is what decides the fate of a company. It’s ironic that many consider fancy pitches sans importance on data to be their ‘winning formula’. A formula consists of variables where data must be a constant to any digital […]

Re-targeting / lead generation which has now become a norm and clients are increasingly asking for it.

14-Dec

Now that marketing is no longer confined to print, digital medium of marketing has taken over the traditional form. Many strategies have been made to convert the digital audience into potential buyers through the means of digital marketing. From social media strategy to email marketing, from sponsored ads to retargeting, digital marketing is a whole […]